artikelJul 11, 202616 min
Global AI War: OpenAI, Google, China
The global AI war between OpenAI, Google, and China is reshaping power, data, and work far beyond the tech world we usually talk about.
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Insights
Articles, tips, and guides on digital business communication.
whatsappJul 11, 202614 min
How Indonesian SMEs Grow Sales with AI & WhatsApp
Indonesian SMEs are quietly using AI, WhatsApp Marketing, and Omnichannel tools to grow sales without becoming 'tech companies'. This is how it works in practice.
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whatsappJul 10, 202613 min
Structuring Alumni WhatsApp Broadcasts: The Merino Way
How university alumni communities can design structured, low-noise WhatsApp broadcasts by treating messaging like a midfield playmaker, supported by WhatsApp Business API and omnichannel tools.
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smsJul 10, 202611 min
Police-Led SMS Alerts for Expiring Licenses
A strategic look at how SMS expiry notifications for driving licenses and vehicle registrations can help police shift from reactive enforcement to preventive, data-driven public service.
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whatsappJul 10, 202610 min
WhatsApp for Supply Chains: A John Herdman Playbook
How John Herdman’s leadership principles translate into WhatsApp-based coordination for complex supply chains in Southeast Asia.
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otpJul 10, 202611 min
OTP for Attendance: Turning Cost into Real Value
One-time passwords in corporate attendance systems are not just security codes—they are an exchange mechanism between messaging cost, workforce discipline, and payroll risk.
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smsJul 10, 202613 min
Extreme Weather SMS Alerts for Logistics Resilience
How extreme weather SMS alerts can turn disrupted routes into stronger, long-term customer relationships for logistics operators in Southeast Asia.
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whatsappJul 10, 202610 min
Turning TV Travel Shows into WhatsApp Bookings
How broadcasters and OTT platforms can convert travel shows into real ticket sales using a WhatsApp chatbot, with SMS as a reliable backup channel.
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otpJul 10, 202612 min
Account Verification SMS for Safer School Social
As schools formalize their social media presence, secure account verification becomes critical. SMS-based verification offers a pragmatic path for education ministries to protect students and teachers at scale.
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