artikelOct 24, 202617 min
Gen Z and the Career Crisis in the Digital Era
Gen Z grew up online yet faces a serious career crisis. This article unpacks that tension and maps the digital skills employers truly hire for today.
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Insights
Articles, tips, and guides on digital business communication.
smsOct 9, 202612 min
Designing SMS NPS Surveys: Lessons from Bulls
Chicago Bulls treat fan experience as a hard business metric. This article explains how Southeast Asian enterprises can apply the same discipline using SMS NPS surveys at scale.
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whatsappOct 9, 202611 min
Designing WhatsApp API Onboarding for High-Value Users
A deep dive into how Southeast Asian enterprises can use WhatsApp Business API to onboard new customers as carefully as a club welcomes a star signing like Neymar.
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whatsappOct 7, 202612 min
WhatsApp Green Tick: Trust, Not Just a Badge
Many brands chase the WhatsApp green tick as a status symbol. This article reframes it as part of a broader trust and customer experience strategy, inspired by Iwan Setiawan’s marketing mindset.
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rcsSep 30, 202611 min
RCS Messaging, Quake Alerts, and Conversions
Earthquake alerts show why fast, clear, actionable messages matter. The same principles explain why RCS Messaging can lift conversions and customer experience for enterprises in Southeast Asia.
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artikelSep 28, 202611 min
Conversational AI and Inter Miami’s New CX Playbook
How Inter Miami’s fan engagement strategy illustrates the power of conversational AI, and what Southeast Asian enterprises can learn to upgrade their digital customer experience.
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omnichannelSep 25, 202611 min
Automating Muslim Customer Journeys with Prayer Time
How brands in Southeast Asia can use local prayer times and an omnichannel communication platform to automate more contextual and respectful customer journeys.
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whatsappSep 16, 202611 min
24/7 WhatsApp Support Lessons from Anak Krakatau
Sudden activity around Anak Krakatau mirrors how digital customers behave: unpredictable and non-stop. This article breaks down how to architect 24/7 automated WhatsApp customer support that stays reliable and human-centric.
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rcsSep 16, 202612 min
How RCS Messaging Lifts Conversions for Brands
RCS is emerging as the next generation of business messaging. Playing a "Jadon Sancho" role in your channel mix, it can orchestrate better conversion and customer experience across SMS, WhatsApp, and omnichannel.
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